LEADERSHIP Team
DAVE HARRIS
With over 25 years in music, film, and branding, Dave Harris is a veteran creative executive who began his career leading artist marketing at BMG and Sony Music for acts like Foo Fighters and John Mayer.
In 2014, he founded Shed Creative, a hybrid agency that produced major brand campaigns (Samsung, Intel) and acclaimed music documentaries including Long Time Running and In Wonder. Following Shed’s acquisition by Universal Music Group in 2022, Harris launched 86 Media House, a studio specializing in premium music-driven storytelling and documentaries like Disco’s Revenge.
Executive Producer
COREY RUSSELL
Corey Russell is an award-winning producer and co-founder of Paper Route Studios. His extensive credits include Amazon’s All or Nothing: Toronto Maple Leafs and the Critics’ Choice winner The Go-Go’s, which premiered at the Sundance Film Festival. He also produced the CSA-winning Rush: Time Stand Still and the AIDS crisis documentary Killing Patient Zero.
In recent years, he produced the CSA-winning Nike’s Big Bet; Names on the Cup with NHL Original Productions; the Hot Docs favourite Beautiful Scars, and the box-office hit Blue Rodeo: Lost Together. Previously, he helped launch GameTV, WFN and was head of programming for GolTV, Canada's first 24-hour soccer channel.
Executive Producer 
Jamie MacKay is a seasoned entrepreneur and executive with over 20 years leading Align. He works at the intersection of business infrastructure, creative innovation, and digital growth — serving as a strategic catalyst for new-economy brands and the talent who define them.
Jamie bridges operational rigor with creative vision, building the professional frameworks that turn ambitious ventures into scalable ones. His portfolio spans high-growth startups with a diverse roster of innovators, artists, and media personalities — guiding each to harness technology and process in pursuit of lasting market leadership. Based in Toronto, he works as a fractional leader, consultant, and author driving transformation from the inside out.
Chief Operating OfficerJAMIE MACKAY
Chief Creative OfficerBLAIR Vermette
Blair Vermette bridges the gap between traditional craftsmanship and the frontier of generative AI. Following a twenty-year career as a sought-after commercial and Television director—during which he sold a series to Ovation and co-founded a global production house—Blair pivoted to AI in 2022.
What began as professional curiosity quickly evolved into industry-defining expertise. In 2024, his viral Adidas spec film served as a definitive proof of concept for the future of advertising, catapulting his work onto the global stage. Today, Blair leads Rabbithole, a hybrid AI-led studio where cinematic storytelling meets technical fluency. From BarkBox and SharkNinja to VICE, Blair helps global brands navigate a new creative paradigm where human instinct meets machine intelligence.